How do you Make a Funnel in PowerPoint?

Representing complex data with visuals increases the engagement of the audience. Funnels are commonly used tools to show different stages of a complex process. If you haven’t tried making such custom visuals for slides, this guide will help you learn how do you make a funnel in PowerPoint.
Using PowerPoint funnel templates is also a good option, but we will focus on creating a basic funnel in PowerPoint from scratch. At the end, you will also learn about an AI tool that can help you generate professional presentations in PowerPoint within a few clicks.
What is a Funnel?
A funnel diagram or chart is used to show different stages or steps of a complex process. The diagram represents how different parts merge into a smaller output, and sales funnels are the best example of this diagram.
The name of this diagram is popular because the diagram looks just like a funnel that we use for pouring liquids into different bottles or containers.

How to Make a Funnel in PowerPoint?
There are different ways to make a funnel in PowerPoint. Templates speed up the process, but you have limited customization options while working with templates. Working with SmartArt to create a funnel in PowerPoint is the easiest option. Let’s start with that.
Method 1: Create a Funnel with SmartArt
You probably know how to use SmartArt to insert complex and complicated shapes and objects in PowerPoint slides. In this method, we will create a funnel in PowerPoint with SmartArt.
Step 1: Insert SmartArt
Open your PowerPoint presentation and select the slide where you want to add a funnel. Click the Insert tab and then click the SmartArt icon.
Select the “Process” label from the new window and then scroll down until you see the “Funnel” diagram. Select the funnel and click OK.

Step 2: Edit Funnel
You have the basic funnel diagram on your slide. The next step is to edit the funnel according to the stages of your process. We will start by replacing dummy text with the real text.
You can simply click the object and edit text, or open the Text Pane from the top ribbon and enter text for the objects in the funnel.

Step 3: Customize Funnel
The basic version of the PowerPoint funnel is ready, and the next step is to enhance the visual appeal of the diagram. There are different quick changes that you can make to the funnel diagram, like changing colors, rearranging object positions, and changing styles.
To make any type of edit to the funnel in PowerPoint, select the funnel diagram and then go to the SmartArt Design tab in the top ribbon. This tab has all the options needed to customize and enhance your diagram.

Method 2: PowerPoint Funnel Templates
Many 3rd party platforms offer free and paid templates for different types of presentations. If you want an easy-to-edit funnel in PowerPoint, download the desired template from online sites. Uniqua and premium templates are usually paid, but they look visually appealing as professionals design these templates.
Online funnel templates can be downloaded and customized in PowerPoint, but the editing process will take some time. Some templates allow basic changes only, while some have editable colors, shapes, and other elements.
Method 3: Use Twistly for Creating a Funnel Diagram
How about using AI to create a funnel diagram in PowerPoint? With ChatGPT-like AI for PowerPoint, you can easily generate a custom image according to your prompt. Many users don’t know, but you can easily access AI inside PowerPoint; all you have to do is install the Twistly add-in.
What is Twistly for PowerPoint?
Twistly is an AI add-in for PowerPoint that integrates the latest AI models and resources in PowerPoint so users can easily generate professional presentations with natural language prompts.
Many other great features in Twistly can elevate your PowerPoint experience, such as you can:
- Make presentations from different input methods
- Add slides having different elements like tables, infographics, charts, diagrams, and other objects
- Write content for slides according to the presentation topic with AI
- Improve, translate, optimize, revise, review, and rewrite content with AI
- Add images to slides automatically from stock image sites or generate AI images
- Create speaker notes for PowerPoint presentations
Create a Funnel with Twistly
You need a simple funnel with three stages, and you want a quick solution to add a funnel to your slides. Open PowerPoint and launch Twistly, as you don’t need to switch tabs or open any external site to use AI for PowerPoint.
- Go to the Add Image button and select AI as Image Source
- Enter the prompt to create a funnel diagram
- Select the image orientation
- Select the AI-generated image and insert it
- Regenerate images if you want more ideas

Download Twistly for Free
Once the AI funnel diagram is generated, you can easily generate more ideas or edit this one by entering text boxes around different stages. There are many other great features of Twistly that are specifically designed to help you make instant professional presentations in PowerPoint.
A trial version of Twistly is available for new users for a limited time. Grab your add-in now and start making amazing presentations in PowerPoint with Twistly. All other premium features of this ChatGPT for PowerPoint are unlocked in the premium subscription, for a reasonable price.
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Final Words
To make a funnel in PowerPoint, use SmartArt, a template, and the easiest way Twistly. AI can simplify complex tasks in PowerPoint. Making a professional presentation isn’t rocket science because Twistly does not create boring slides; it creates magic that captures the attention of the audience, instantly.
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