From Your Idea To
Beautiful Slides

At Twistly, we believe great ideas are meant to be shared. So, we built a faster way to create
presentations — focus on making impact, not formatting slides.

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Trusted by 3M+ users

4.6/5

Story Behind Twistly

It all began with two technology enthusiasts who loved traveling and turning ideas into something real.

Why did we create Twistly?

We’ve always been driven by curiosity: exploring new places, pushing limits, and saying yes to new experiences. Mountain biking is one of our shared passions — a space where focus, challenge, and flow come together.

And in quieter moments, often around a campfire, we dream, exchange ideas, and find inspiration for what comes next.

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Office setting with four men assembling a white standing fan near desks and computers.

What is Twistly like today?

Today, Twistly is a leading PowerPoint AI add-in on Microsoft AppSource – rated 4.6 by over 3 million users worldwide.

And the founders? They stepped away from corporate careers to keep building Twistly — guided by your ideas and feedback, not corporate constraints.

Our Journey

From bootstrap to 3M+ users all over the world.

1

2022

Bootstrapped Apps Do Wonders from the ground up

Two founders step away from corporate careers. No outside funding, no investors — just curiosity, a problem worth solving, and a weekend prototype built around a campfire idea.

2

2023

Launched AI add-ins for PowerPoint, Excel, and Word

Reaching millions of users worldwide. The first generation of Twistly add-ins ships across the Microsoft Office suite, bringing AI-powered creation to the tools people already use every day.

3

2024

Ranked #1 in Microsoft AppSource for PowerPoint presentations

Custom brand templates, PDF import, 30-language support, and AI image generation launch. Twistly crosses 1 million active users and earns the #1 AI add-in ranking on AppSource — rated 4.6 by the community.

4

2025-2026

Reinventing how presentations are created

Think Gamma for PowerPoint. Twistly reaches 3 million users across 100+ countries. A new generation of the product ships — blurring the line between an idea and a finished, on-brand presentation.

Modern office interior with two men working at desks, large windows, and sunset view.

Our Team

Meet the Twistly people

Diana Babaeva

Founder & CEO

Farrukh Umarov

Founder & CTO

Roman Merinov

Site Leader

Timur Amirkhanov

Tech Team Lead

Alisher Samatov

Product Designer

Liubov Kovalenkova

QA Engineer

Frequently asked questions

Get answers to common questions about Twistly AI and Word to PowerPoint conversion.

Twistly is built by Apps Do Wonders Ltd — a software company founded in 2022 by Diana Babaeva (CEO) and Farrukh Umarov (CTO). Both left corporate careers to focus full-time on making presentations effortless with AI. Today, the team includes engineers, designers, and QA specialists working across product, growth, and support. You can find every team member’s LinkedIn profile on this page.

Yes. Twistly processes your content only to generate slides — we do not store, sell, or share your files. We maintain a dedicated Privacy Policy for the add-in and a separate Privacy Policy for the website, along with a Data Processing Addendum (DPA) for teams and organizations. All communication is encrypted via HTTPS/TLS. You can review our full compliance documentation in the Terms & Policies section of our site.

Twistly holds a 4.6 out of 5 rating on Microsoft AppSource, based on thousands of verified reviews from real users. It is currently ranked as the #1 AI presentation add-in on the AppSource marketplace. You can read the reviews directly on our AppSource listing.

Twistly launched in 2022 and has grown to over 3 million users across 100+ countries — entirely bootstrapped, without outside venture funding. The product ships as a native Microsoft Office add-in available on Microsoft AppSource, which means it goes through Microsoft’s own review and certification process before every update. We have been building and improving the product continuously for over four years.

Yes. Twistly supports individual users, teams, and organizations. For teams, we offer volume licensing and a signed Data Processing Addendum (DPA) to meet enterprise compliance requirements. If you need a custom arrangement, reach out through our Contact page and we will work with you directly.

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